There’s a video being circulated this week that demonstrates just how quickly one media type can overshadow another.
In the clip, a one year old child is shown playing with an iPad. She swipes, clicks, and gestures, though it is clear that she is more captivated by the moving screen than fully aware of what it all means.
Then she is given a stack of magazines, and something really interesting happens.
Instead of just flipping through the content, she begins using gestures on the surface of the pages. On more than one occasion, her small hand grasps and swipes at the images expecting them to move.
When nothing happens, she looks up in confusion. Is a magazine just a broken iPad?