Group communication is the backbone of the web. Forums, social networks, and email all enable people to congregate online and discuss.
It’s meant to mimic the physical world. You meet with a group of people and begin talking about a topic. The great thing about the internet is that conversations can happen asynchronously.
Everyone doesn’t have to be online and discussing at the same time. We can log on whenever we choose, scroll down through the discussion, and respond.
The only problem is this design doesn’t really work well.