Rethinking Customer Service: Why Innovation Isn’t Only Needed On The Cutting-Edge

Bad customer service. We’ve all experienced it. The problem has become so commonplace that we willingly accept it, and what’s worse is that many companies have too.

Many frustrating customer service stories begin with a phone call:

  • “I called to ask a question about my bill and couldn’t find a way to speak with a human.”
  • “My internet was down, and I spent over an hour on hold, only to be told to contact my computer manufacturer.”
  • “I just wanted to change my address, but my call got transferred to four different people.”

Poor service isn’t just limited to phone calls. Online chat, email, even face-to-face conversations can all be a nightmare. Normally, such a large problem would have businesses and entrepreneurs working on a fix. Yet, where are the innovators in customer service?